How to attract new drivers

How to attract new drivers

An industry-wide driver shortage is underway for trucking professions. As the years go by, more and more trucking companies are falling short when it comes to employing young, female drivers. Over half of the jobs in the trucking industry are made up of drivers, which is why it is important for companies to take on a more diverse workforce. If you are seeking a new group of trucking employees, follow these few tips to make sure you are attracting the right people for the job.

  • Budget for more drivers. While it may seem obvious that a higher salary will attract more drivers, make sure you budget for the pay raise. It is true that you want to bring in a younger group of workers, but be sure to keep in mind how much it will cost to continue gaining new employees.
  • Implement more regular hours. Gone are the days where young drivers enjoyed sleeping and traveling on the road. Nowadays, truck drivers want to sleep in a bed and raise a family, which means the industry needs to change with the times. Try instilling more regular work hours in order to attract younger drivers.
  • Purchase high quality vehicles. One major way to bring in a more diverse workforce is to offer them higher quality vehicles than your competitors. Comfort and safety all play a part in the job appeal, and it is important to keep your employees happy and healthy.
  • Listen to your workers. Younger generations appreciate sympathetic and understanding leaders. It is important to listen to driver concerns with regards to safety, salary and overall wellbeing in order to keep your current professionals and attract new ones.

If you have questions about attracting new drivers, contact Crossroads Leasing & Finance today.